RAISING YOUR MEDIA PROFILE A Kick-Start Workshop for Consultants Saturday 28th November, 9.30am-12.30pm, Mill Green Golf Club, Welwyn Garden City
In a challenging market, it's more important than ever to build awareness of your business and maintain a high profile with clients and contacts. Regular coverage in the professional press can help keep your business on the radar - but with so much competition out there, how can you secure your share of column inches?
This practical, inter-active workshop will help you:
Pinpoint the media you should be targetting
Get an insight into what they need
Identify stories, angles and opinions you can pitch to your target press
Learn how to approach publications the right way
Understand how to build on-going relationships with journalists
By the end of the workshop, delegates will have put together a media relations action plan which they can take away and start implementing immediately.
Who is the Workshop For?
This workshop is aimed at HR, business and management consultants and coaches who are working either independently or in partnerships or small consultancies.
If you would like to improve your understanding of how the business and professional press works and take positive steps to start raising your profile, it's suitable for you.
About the Presenter
Erika Lucas is a freelance journalist who has published widely in the national HR and management press. Erika also works as an independent PR consultant, advising both corporates and small consultancies on their media relations strategies.
How Much?
The cost for this half-day workshop is £70 per delegate, including refreshments, payable on booking. You can pay via PayPal or personal cheque.
A reduced rate of £55 per delegate is available to members of the CIPD and the 'HR in Herts' group on LinkedIn.