You've just completed a successful consultancy project. The client is delighted and you're basking in the satisfaction of a job well done. So why keep all that hard work, learning and good practice to yourself?
A professionally written case study can provide you with valuable marketing collateral. It's a great way to promote your knowledge and expertise and share the story of the leading edge work you are doing in your specialist area.
You can use case studies to:
Share knowledge and new insights with your existing client base
Send to prospects as a conversation starter
Provide you with material to offer to the media
Follow up a 'warm' contact and remind them about what you do
Give you material to use on your website or in your newsletter
Offer as a free resource to contacts and clients
Provide handouts for visitors to your exhibition stand
Consultants often tell me that their clients won't be keen to talk publicly about the work they have done for fear of exposing weakness or breaching confidentiality. My experience is that in many cases, your clients will actually be delighted to talk about the good work they have done. Talking publicly about a successful project helps them raise their organisation's profile too - and helps them build their personal reputation as someone who is at the leading edge of management thinking.
If you'd like to find out more about how I can help you put together a professionally written case study that you can use in your marketing, please get in touch with me via erika@share-your-story.co.uk or call me on 01923 265199/0778 777 3986.
